Job description
This is a significant opportunity within Bupa to drive consumer marketing strategies at a time of exciting transformation.
Reporting to the Director of Health Insurance Marketing, this is a key role within the Marketing team that will focus on developing and delivering integrated and best practice consumer acquisition strategies, campaign management, agency management and leading a high performing team.
You will be responsible for:-
Leading the development of consumer marketing strategy and consumer marketing plan, including offers and media allocation.
Driving continuous improvement in marketing efficiency and effectiveness based on measurement, insights and modelling.
In collaboration with other Marketing and Health Insurance teams deliver core brand components including positioning and CVP through consumer marketing activities.
Planning and executing integrated consumer marketing campaigns including advertising, direct marketing, sales collateral, sales support activities and in-store merchandising. Work collaboratively with the Digital Marketing team to integrate digital marketing activities.
Managing the engagement with key Sales stakeholders including Heads of Sales to ensure integration and alignment between Sales and Marketing activities.
Desired Skills and Experience
You will be a leader in your consumer marketing, and be inspired and driven by the opportunity to develop and deliver consumer marketing strategies.
You will be/have extensive experience in:-
Working in a senior marketing role in a large matrix services organisation.
Delivering best practice marketing strategies and an ability to work with digital marketing practices.
Consumer marketing strategy development and delivery, including detailed knowledge of advertising and media.
Developing and leading marketing teams through change.
Managing cross functional stakeholders.
Marketing process development, improvement and implementation (preferred).
