Marketing Manager - Channel - NRMA - Sydney

Job description

Drive the ongoing success of one of Australia’s most iconic organisations at NRMA. Feel the buzz of real job satisfaction as you support millions of members. You’ll work with talented professionals in a safe, collaborative environment where people come first. With flexible working options and training opportunities available, you can define a career and lifestyle that’s perfect for you. Through charity sponsorship and a variety of education and advocacy programs, you can make a real difference in the community.

An opportunity is now available in our busy Marketing team for an experienced Marketing Manager. This role will support Member Acquisition by providing support to our existing channel partners and looking for opportunities to develop new partner channels. Work across all segments and make the links to cross sell opportunities as well as managing end to end marketing campaigns.

The role:

Responsible for identifying potential partners, setting up appointments, and building a joint, revenue generating, customer acquisition marketing plan with channel partners
Implementation of all partner marketing activities, including overseeing creative and messaging to drive growth in paid subscriptions and yield
Develop creative, innovative quarterly marketing promotions through partner marketing channels including, but not limited to, retail stores, call centres, events and online and publishing to drive sales
Host and drive quarterly marketing meetings with partners and extended cross-functional teams. Review the previous quarters’ marketing activities with results against plan, and revise marketing plan as necessary for the coming quarters to map against goals
Perform quarterly end-to-end audits of the customer experience and identify specific areas of optimisation across the customer acquisition flow, creative and messaging, and then work in partnership to implement
Develop an understanding of other NRMA sales channels and identify opportunities to conduct partnership activities
Evaluate corporate marketing initiatives including PR and programs to bring new, strategic marketing opportunities to partners

Desired Skills and Experience

To succeed:

Experience driving customer acquisition and driving monetization through new business partners
Proven capability developing joint partner marketing plans to meet objectives and KPIs.Ability to champion new ideas to the account, sales and management teams and then execute upon ideas
Analytical mindset with expertise in redefining the current state of business into the optimal state around business process, strategy, customer experience and monetization
Powerful communicator who inspires excitement and confidence
Proven problem solving skills and ability to make decisions that align with business objectives
A passion and enthusiasm for partnerships and a desire to over achieve\
Approaches work with dynamism, drive and focus
Previous experience working in a business development role

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