Digital Marketing Manager - iTunes - ANZ - Apple - Sydney


Job description
iTunes Marketing is looking for a dynamic, talented and highly motivated digital marketer to join our team. You will play a key role in contributing to the success and growth of iTunes, App Store and iBooks Store.

Your role is to implement digital marketing campaigns and manage our affiliate program for iTunes, App Store and the iBooks Store whilst fostering strong internal and external stakeholder relationships.

Full campaign implementation and account management from briefing, testing to implementation and reporting forms the day-to-day activities of this role.

Key Qualifications

5 years marketing experience with 3 years direct experience in digital marketing, preferably in the entertainment and/or technology industries.
Hands on experience in producing of digital marketing campaigns – social, search, display and EDMs.
Strong ability to learn new technologies and use of CMS and reporting systems
Strong analytical skills.
Excellent account management and organisational skills. 
Ability to communicate and influence whilst working with integrity.
Experience working at or with key entertainment companies in music, broadcast (TV/radio), film, publishing and entertainment. Those from agency side in the digital space wanting to go client side are also welcomed.

Description

Digital Marketing
•Social – liaising with content teams, identify priorities and draft posts (Luke/T Ellis), send to Jake to post. (weekly and ad hoc)
•SEM/advertising – SEM/display for iTunes campaigns. Media brief would come down from International and we are included in that. Review brief and inform of any localisation to Lottie (UK).
•360 advertising – managing co-funded campaigns. Media brief (collate from Content Lead and Partners) into OMD and MAL.
•EDM Creation – weekly email “New On iTunes” goes out weekly on Fridays. Brief to US with wireframe and content. Comes back for approval. Working with Content leads on priorities. Wireframe sent to email team out one week in advance.
• apple.com – liaise with Stuart on content for iTunes tab – Jake uploads/programs for marketing. (Jake also manages CMS for iTunes content available for hardware promos)
•Marcom Feed Emails (Customer acquisition emails) – ensure iTunes content is vetted and works in line with our priorities and relevancy for AU & NZ markets.

Affiliate Program
•Day to day management of affiliate program
•Affiliate set up is housed in a hub affiliate.apple.itunes.com
•NEO at Ogilvy (Singapore) manages applications and approvals as well as basic questions. Anything beyond this is handled locally.
•Partner Education – General enquiries, responses, helping with links, explaining program
•Creative approvals – correct use of logos and spelling/wording in reference to iTunes)

Content Partner Marketing
•Regular meetings with content leads – music (weekly), apps (weekly), books (adhoc/monthly), movies/TV (attend content meetings)
•Creative Marketing Approvals & Enquiries – content partner campaigns, correct tags, affiliate inks, device brand usage guidelines (no misuse of device in ads, show whole device etc)
oRespond to emails from appstoremarketing@apple.com
oRespond to emails from aunzitunesmarketing@apple.com
•iBooks Self Published Author Outreach - Working with our Top 20 Self Published authors to help them market their content. Help them join the affiliate program, shared tagging and branding guidelines and helped with social messaging.
•360 opportunities – look for opportunities to amplify the content partners’ major campaigns.
•360 Admin – Ensure contracts and invoicing are also done to complete tax invoicing with finance
ocontracts.pacific@apple.com and gfss_apj_ba@group.apple.com generate contract, ensure this is signed for each 360 deal and complete invoice request form and send to both emails
orhong@apple.com - Rachael Hong is our iTunes accountant in Cupertino as FYI
omcarlos@apple.com - Melissa Carlos is local AUNZ accountant
•Partner Marketing Rooms – assist with set up of rooms, arrange vanity URLs and share back with partner. Ensure they spend min $20K media spend to produce rooms but will review case by case.

External Partner Marketing
•Once external partner is identified (e.g Coles, Fairfax etc), assist with the implementation of agreed marketing activity.
•Foster the long-term relationship with key partners by looking at opportunities for them from a content marketing perspective.

Weekly Reporting
•Marketing Report to include Media News (weekly Mondays)
•Book Pricing Reporting (weekly Tuesdays)
•Music/Theatrical Zeitgeist (weekly Thursdays)

Education

Bachelor Degree – Business/Commerce/Marketing/New Media

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