SMB Marketing Manager - Google - Sydney

Job description

As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.

Responsibilities
Own and develop integrated marketing programs to find, attract, acquire, and engage hard-to-reach SMB advertisers in Australia & New Zealand and analyse marketing programs to optimise overall results.
Lead advertiser acquisition marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, audience segmentation and targeting, execution to exacting brand standards, coordination with outsourced and in-house sales and support partners, and measurement of results and ROI.
Fully own and execute core online and offline direct marketing channels and budgets including cross-sell, direct mail, and search and display advertising.
Build Google's brand and support new SMB clients through growing key marketing partnerships with B2B businesses, associations, and media companies.

Minimum Qualifications

BA/BS degree or equivalent practical experience.
Strong project management experience, ideally in a marketing, sales, or consulting role.
Comfort with navigating ambiguity and taking on new challenges.

Preferred Qualifications

4 years relevant work experience analysing product, customer, market dynamics, and opportunities in the analytics and online advertising space and in the SMB sector.
Experience in managing direct sales (online and offline) and 3rd party channels.
Understanding of the search, online advertising, or web publishing market; penchant for analysing products, customers and market dynamics and strong aptitude for determining the optimal way to position products in the market.
Demonstrated analytical and organisational skills; ability to develop product strategy/positioning, business plans, customer and market insights, analyse campaign effectiveness and ROI.
Excellent oral and written communications skills with internal partners including Sales, PR, Advertiser Operations, and global Marketing teams.
Experience managing external partners and/or vendors to shared performance targets.

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