The Microsoft Subsidiary Consumer Marketing Organization (C&O) is the business strategy, operations and marketing arm for Microsoft's consumer products and technologies. It is the hub for all Consumer subsidiary planning, landing of Scorecards, business and compete priorities. Every key Consumer initiative of Microsoft flows through C&O.
Within the subsidiary, the Windows Product Marketing Manager role develops and owns the overall go-to-market strategy framework, is responsible for campaign management, ecosystem development, and drives excellence in marketing execution. This position is responsible for the budgeting, adoption and execution of marketing campaigns within the subsidiary. The Product marketing manager works with a virtual team, including OEM Segment organization, Microsofts Retail Channel Organization (E&D), other internal and external Partners, and the Central Marketing Group, to design and execute marketing programs to ensure we are meeting the BGs campaign goals and scorecard metrics. This role is also responsible for evaluating and recommending the optimal go-to-market marketing plan and the go-to expert for all Windows Consumer related matter in the subsidiary.
An essential aspect of the role is to align the content, timing and delivery of marketing messages to Microsoft's customers and partners. There never is a shortage of topics we can talk to our customers and partners about, including campaigns, product launches, customer testimonials, analyst accolades, etc. However, in order to maximize consistency and impact, the various messages need to be very well aligned. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unplanned customer and partner outreach. The end goal is to think and act as “One Microsoft”, while at the same time meeting the business objectives of Microsoft's customer, initiative and product marketing teams.
Responsibilities include:
• Architects optimal marketing mix for the responsbile Windows Consumer product(s) and solutions to deliver defined marketing objectives, strategies, requirements, and budget.
• Lead v- team to gain segments & relevant marketing roles supports to drive strong growth of product(s) revenue & share, and scorecard metrics.
• Competitive positioning and Product Share/Gain planning
• Ensure consistency of messaging and branding across all marketing activities
• Collaborate and contribute to buildingthe ecosystem (partners, services, distribution, e-channels,etc) with subsidiary stakeholders.
• Actively feedback to corporate to influence and shape the corporate marketing deliverable to increase local relevancy
• Collaborates with E&D, OEM, other BGs and Consumer Marcom, to develop specific marketing activities to help drive lead generation, revenue, interest, awareness, loyalty and satisfaction (as appropriate) within the consumer market.
• Measures, tracks and reports marketing KPI for marketing activities as well as KPI for sales operations by segments & audience
Qualifications:
• Bachelor or Master's degree
• 5-8 years of related experience
• Intermediate to advanced conflict resolution and negotiation skills
• Advanced oral and written communication skills, planning and organizational abilities
Group and Job Profile
Consumer and Online (C&O) is Microsoft's team tasked with building the #1 market position for Microsoft across Consumer Software and Online Services.
C&O has two major components – Advertising Sales, and Consumer marketing. In Australia the Advertising Sales team is divided into a wholly owned advertising network team, and a joint venture with PBL Media known as ninemsn.
The Consumer & Online marketing (COMO) team is responsible for driving consumer awareness, demand, and satisfaction for Windows, Windows Live, Windows Phone, and Internet Explorer.
Why does the role exist?
The role of the Windows Consumer Product Manager is to work with the Windows Business Group Lead to drive awareness, preference, sales and satisfaction for Microsoft Windows products.
The Windows Consumer Subsidiary Product Marketing Manager is accountable for assigned Windows Consumer business results, including scorecard metrics & revenue in related to the specific set of products or audience segments that the subsidiary BG lead assigned to him/her.
How does the role add value?
The Windows Consumer PMM is required to have strong understanding of his/her products at a strategic level. They must have a strong understanding of their competitors through corporate & local research, partners and customer feedback. The Windows Consumer PMM needs to make use of this knowledge to adopt relevant campaigns & programs to ther Australian market. The PMM uses this product, competitor and audience knowledge to act as a key internal and external spokesperson for their product set.
The Windows Consumer PMM is required to have strong v-team leadership skills to drive & execute the local Windows Consumer BG priorities. The PMM will plan and execute a prioritised set of marketing activities based on the needs of a range of stakeholders. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible. The end goal is to think and act as “One Microsoft”, while at the same time meeting the business objectives of Microsoft's customer, initiative and product marketing teams.
Responsibilities include:
• Architecting optimal marketing mix for the responsbile Windows Consumer product(s) and solutions to deliver defined marketing objectives, strategies, requirements, and budget.
• Leading v- team to gain segments & relevant marketing roles supports to drive strong growth of product(s) revenue & share, and scorecard metrics.
• Competitive positioning and Product Share/Gain planning
• Ensuring consistency of messaging and branding across all marketing activities
• Collaborate and contribute to buildingthe ecosystem (partners, services, distribution, e-channels,etc) with subsidiary stakeholders.
• Actively giving feedback to corporate to influence and shape the corporate marketing deliverable to increase local relevancy
• Collaborating with E&D, OEM, other BGs and Consumer Marcom, to develop specific marketing activities to help drive lead generation, revenue, interest, awareness, loyalty and satisfaction (as appropriate) within the consumer market.
• Measuring, tracking and reporting of KPIs for all marketing and business activities
Helps drive the Windows business with strategic marketing planning in the market.
How is role unique from other roles?
The Windows Consumer Product Manager and the Windows Consumer BG lead are the only two roles in the subsidiary which are entirely focused on the success of the Windows Consumer business. Because of this, the PMM plays a major role in leading Windows initiatives in Australia.
What are key initiatives and challenges facing this role over the next six months to three years?
The Windows business in Australia faces many competitive challenges. Apple has emerged in recent years as the key competitor in the Consumer market. In addition to the strength of iPhone and now iPad, Apple has made strong progress selling its premium laptops and all-in-one devices to consumers. At the low end, Google is emerging as the key competitor, taking its Chrome OS onto Netbooks, and Android phone OS onto slate devices. In addition to these key competitors, Microsoft faces ongoing challenges against piracy of its own operating system. Outside of this, the major focus is on continuing the strong momentum behind Windows 7, driving Product Mix, developing new channels and preparing the market for Windows 8 introduction.
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