Senior Marketing & Commercial Manager - MTV Australia - Sydney

Job description
MTV Australia has an awesome opportunity for a talented Senior Marketing & Commercial Manager to join us here in our fresh digs in Darlinghurst for a full time, 12 month fixed term contract.
Reporting into the Director, MTV Australia & New Zealand, the Senior Marketing & Commercial Manager is responsible for strategic marketing planning and implementation for all MTV channels in Australia and New Zealand and Comedy Central in New Zealand.


In addition this role will oversee the Commercial Marketing team in driving ad sales revenue growth through the Multi-Channel Network (MCN), as well as identifying and pursuing potential new revenue opportunities through direct partnerships.

The key responsibilities of the Senior Marketing & Commercial Manager role include:
The creation and implementation of all marketing, digital marketing and social media strategy.
Planning with internal stakeholders and delegation of marketing activity to department staff with the goal to increase awareness of MTV’s brands and content and to increase ratings, unique browsers to MTV’s digital platforms and subscribers to our platforms.
Develop an annual Commercial Marketing strategy for revenue growth and opportunities for digital event and television properties.
Drive and support Ad Sales with MCN by ensuring MTV’s commercial offering is of a highly competitive standard
Identify commercial opportunities for sponsorships within the channel plans as well as shaping channel plans to maximise any sponsorship potential, whilst increasing MTV’s brand value
Ensuring our MTV brand positioning is reflected in marketing campaigns and all multi-platforms
Manage reporting on all campaign results including an in-depth post analysis for each major marketing priority. Manage weekly traffic reports and distribute to the appropriate internal stakeholders
Management of creative on marketing initiatives and manage creative process to deadline
Work with Director, MTV ANZ to manage marketing tentpole events
Management of all merchandise and signage initiative for MTV and Comedy Central
Management of all MTV and Comedy Central consumer promotions with team
In collaboration with Director, MTV ANZ, sourcing mutually beneficial marketing and commercial partnerships
Work with the digital team and external suppliers to develop online applications and micro-sites that support both on-air and online objectives.
Work with the Digital Media editorial team to develop online content plans that support Digital Marketing objectives
Plan on screen messaging in line with International and local priorities

Desired Skills and Experience
The successful candidate will have:
6 + years of relevant marketing experience, including experience in TV/Broadcast industry
Experience at Marketing Manager level
A good understanding of social networks (Facebook & Twitter)
Solid communication and interpersonal skills
Excellent attention to detail in all communications
Passion and drive for all things entertainment

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