Director - Social Media Communications - American Express - Sydney

Job description
This position is responsible for driving high profile social media strategies to raise visibility and buzz for the company's major business initiatives, products and services including consumer card, merchant services, and rewards programs.
This Director will play a critical role in further shaping the company’s approach to social media in the short and long term, while educating and counseling colleagues, business units and business leaders on social media opportunities, best practices, and key learnings.
The Director will serve as an external spokesperson and official company representative both for press and within social media channels engaging with bloggers, Cardmembers, partners and prospects on an ongoing basis.
Principle accountabilities include:
• Develop strategies and implement high impact social media campaigns through the company’s official social media channels, relevant tools and platforms.
• Serve as strategic counselor to business units and Corporate Affairs colleagues on proactive social media plans as well as issue management.
• Drive social media content/publishing strategy and execution to maximize engagement levels within Amex-owned social platforms, including Facebook, Twitter, Foursquare, Instagram and LinkedIn.
• Collaborate with regional community managers and management across Amex social media presences with the goal of growing each presence and respective engagement levels.
• Work with regional community managers on social media editorial calendars to ensure most effective mix of content, optimal publishing cadence, etc.
• Host quarterly publishing best practices call with regional community managers in addition to providing ongoing support and counsel.
• Work with international colleagues/community manager to increase use of all Amex social media presences and assets.
• Develop and nurture relationships with relevant social media outlets and influencers with the goal of securing coverage that highlights Amex’s social media communications efforts.
• Drive best practice sharing and education of colleagues across the company about social media as well as externally, including identifying speaking and awards opportunities
• Help evolve and keep current all social media communications policies in partnership with GCO, including global community manager moderation guidelines and employee and third-party social media policy
• Manage gating process for approving launch of new regional social media presences
• Work in close alignment with brand marketing teams, Legal, Business Units and Corporate Affairs colleagues to ensure all social media communications are in compliance.
• Analyze Amex’s social media metrics to help inform future programming and share relevant results with key stakeholders.
• Help Business units scale traditional marketing programs and live events by leveraging Amex social media presences.
• Manage and work closely with social media AOR to create and execute campaigns across multiple social platforms and business units that maximize results.

Desired Skills and Experience
This job focuses on an area within the company that is quickly growing and evolving.

The unique knowledge and competencies required include:
• Strong leadership and influencing skills
• Excellent written, oral and media relations skills
• Solid judgment
• An ability to manage and prioritize simultaneous programs with frequent course changes
• Good project management skills with an ability to work independently and be a strong team player

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