Brand & Marketing Manager - Spirits & RTD - Carlton United Breweries - VIC Metro

Job description
At Carlton & United Breweries (CUB) we are one of the most iconic beverage companies in Australia with a history spanning back to 1824. We are also a subsidiary of one of the world's largest beverage organisations(SABMiller) who are located across six continents. An exciting Green fieldopportunity exists for a Brand and Customer Marketing Manager to join our Spirits & RTD division.

Reporting to the General Manager (Spirits & RTDs), this newly created role will be accountable for driving brand equity, customer penetration and delivering on financial growth targets for the Spirits & RTD portfolio through marketing initiatives. This is a 'hands on' role where you will be responsible for brand planning, product management, innovation and customer planning. In addition, this role will be accountable for driving superior execution whilst ensuring that this is managed in a cost effective and efficient manner.

Your accountabilities will include; but not limited to:

Develop and implement strategic brand plans for each of the brands within the Spirits & RTD portfolio
Establish and evaluate key brand metrics with cost effective research tools
Develop a compelling brand story with a focus on retail led reviews
Partner with the sales team to leverage the Spirits & RTD business within new and existing customers

Motivated and driven, your demonstrated experience in both brand and customer marketing will equip you to hit the ground running in this excitingmarketing opportunity. Your ability to think strategically and 'outside thebox' will allow you to forge exceptional relationships and in turn see youflourish in ambiguity during this period of exciting growth for our Spirits& RTD division. We are looking for someone well versed within the LiquorFMCG industry that has experience in both Brand and Customer Marketing ideallywithin a transforming organisation. Tertiary qualifications in Business and/orMarketing are a core requirement for this position.

In our beverage sales team we service over 17,000 customers across theon-premise and off-premise throughout Australia. Originally formed in 1907 asCarlton & United Breweries, the name we still hold today, we have around2,000 employees, our products are sold across the globe and we are passionateabout offering diverse career opportunities for our people. This is an excitingperiod of change for our Spirits business and in 2014 we are looking to speakwith people who are creative, passionate and hungry for success.

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